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Your boutique’s name is your first alternative to create a strong model and make a very good first impression. Read on for concepts and inspiration for naming your boutique.

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Advertising is the intersection of artwork and science. A good ad has soul—it displays the essence of the model and the benefit that’s being promised. Think of it like the human physique: A good advert has a hand that reaches out and connects with consumers, a face that is simply recognizable, a fingerprint that separates the brand from competition, and toes to carry it throughout mediums.

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