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A Guide to Small Business Web Design Web design is an important part of business that a whole industry has been dedicated to it. It has become necessary for promotion and marketing a company. There are two options for business owners: they can choose to hire people for web design services or do it themselves. With the intense competition nowadays in business, it is necessary for business owners to see the importance to having the best design for their small business website. Modern consumers usually check products and services online before they making the decision of purchasing an item or a service. Due to this, design and layout is important for small business websites since it can influence how customers see your company. It was noted that a visitor just needs seconds to decide whether they will continue to browse on your site or not. Your website is one way for you to communicate to potential customers. Failing to communicate well can lead to a loss of great opportunities and income.
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Ensuring that you have the best small business website design is important to keep your customers as well as to increase the chance that they will continue to support your company. Web design is much more than just looking good; it also affects the online presence of your brand.
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Joseph Putnam, a web designer, found in his research that web design elements play a major role in whether customers will trust your company or not. In addition, design was found to be more powerful than content. Complicated layouts, annoying ads, hard to read text, and slow website load times are some of the factors that had negative effects on small business websites. Content is still a major factor, though. Participants said that they liked websites that were relevant, clear, and informative. In a small business website, design and content should work together. Websites that do not have a good layout can discourage customers from reading your content. Web design also affects search engine optimization. While current trends may be interesting for consumers now, it may not always be the best option for your website in the long run. Good web design can also lead to consumers trusting your brand more. Branding is important for any business since it can help customers return for your products and services or not. Web design also affects conversion rates through several factors. First, having an intuitive structure can influence visitors to continue looking through your website. Another factor is content. The words that you use in your small business website can make or break your conversion rates. Color is another significant factor to consider since it can be used to lead visitors to what content is important for them to read. There are a lot of free website builders online for business owners who want to create their own site themselves. Weebly is one of the most popular options. While it has premium and ecommerce packages, small businesses do not necessarily need them. Its best feature is its drag and drop interface which makes creating a small business website simple and quick. With this, creators can add several sections such as texts, images, videos, galleries, maps. Another popular choice for website builders is Wix. It has become one of the top choices because of the many free design templates to choose from. It offers various templates for any type of industry. Once done with choosing a template, business owners can utilize the drag and drop feature to add or remove sections just like in Weebly. Creators can explore various tools with this feature like an image editor, video backgrounds, password protected pages and social media shortcuts. Webs is the best choice for creators who want to focus on SEO functionality. It has a built-in search indicator feature that can optimize one’s website which, in turn, can lead it to generate organic traffic quicker. It also has a well-designed theme and changes can be easily made on your small business website through Webs.

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