Ecommerce has taken the retail world by storm, surging to $327 billion in sales last year in America alone. On last count, more than 95 percent of the adult population now shops online with just over half preferring this outlet. Though it’s hard to imagine the numbers growing, market analysts are expecting them to do just that during the years to come.
Why is this Happening?
Why are shoppers taking their efforts to the digital level? The answer to this question isn’t a terribly complicated one. Those who prefer to shop online as well as the ones who only do so on occasion cite four main reasons for doing so.
- Broader Selection: Most people have gone out in search of a specific item only to find it’s unavailable locally through their favorite retailers. As a result, they take the quest online and easily find it from any number of sources. If you want it and can’t buy it in person, ecommerce is the next logical step in a society demanding gratification.
- Price Comparison: Whether making the actual purchase online or simply using the internet as a research tool, price comparisons readily take place these days. If the public can find a less expensive product through non-local channels, online shopping becomes their go-to solution.
- Stress Reduction: You’d be hard-pressed to find someone who hasn’t shopped online for no other reason than to avoid battling traffic and crowds. Some might even be willing to pay more for a product or settle for an altogether different one if it means enjoying a less stressful shopping experience.
- Fine-Tuned Searches: In most cases, when you go online for goods, the option to narrow down search parameters is provided; in turn, you don’t have to wade through tons of irrelevant items just to find the one you want.
Online shopping eliminates all the typical problems associated with its in-store counterpart, creating a more satisfactory customer experience. That, in a nutshell, is what it’s all about. Though some might say brick-and-mortar shops are heading the way of the Dodo bird because of it all, this doesn’t necessarily have to be the case. By building up the face-to-face experience for your customers, you can steer them back toward in-store shopping. If you want to learn more about how to do so, now is your chance.